Meta says Muse has over 10 million users, confirming Sensor Tower estimates
Meta said on its third-quarter earnings call that Muse, its AI app, has more than 10 million users. Zuckerberg said about 25% of people who set up Muse now use it daily, and that over a quarter of engaged users who were shopping via the AI agent had an average purchase size of over $200.
NoteFor payment firms, the Plaid connector is the detail to watch: Muse uses it to enable agentic shopping.
Read the original
The Morning Note, by email
The AI-in-finance stories that matter, before work
One short email each morning, readable in under three minutes. Free, and you can leave anytime.