California law requires companies to connect customers to a person within 15 minutes

Gov. Gavin Newsom signed AB 1609, the Right to Human Customer Service Act, on Sept. 28. The law takes effect Jan. 1, 2027 and requires companies with more than $500 million in annual revenue to connect a customer with a person within 15 minutes of the request, or to book a call-back within one business day.
NoteFor companies running AI service bots, the law turns the handoff into a fixed clock, and only public prosecutors can enforce it.
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